Video Content Days: A Time-Saving, Cost-Effective Strategy for Australian Small Businesses

Video Content Day

In an era where video dominates online content, small businesses in Australia are increasingly turning to video marketing as a growth strategy. Video content days – dedicated days for batch-creating social media videos – have emerged as an efficient solution to produce high-quality content in less time. This approach can save small business owners time and money while boosting their social media presence. In this blog, we’ll explore why video content is so effective, what a “video content day” involves, and how it helps businesses get more value from their marketing efforts. We’ll also look at how specialists like Southside Media can make video content days work for you. (Note: All information is backed by research and examples, with sources cited.)

Why Video Content Matters for Small Businesses in Australia

Video has become essential in marketing – especially on social media – and Australian consumers are avid viewers. Recent data shows Australians spend an average of 7 hours per week watching online videos . In fact, video content accounts for 64% of all digital content consumed in Australia in 2025 . There’s also a clear demand: 89% of consumers want to see more video content from brands . This means your potential customers want to watch videos about your products or services.

For small businesses, leveraging video isn’t just about meeting consumer preferences – it delivers tangible results. Over 55% of small businesses now use video marketing as a tool to reach audiences . Why? Because it works: 72% of businesses say video content boosted their conversion rates , and 87% of marketers report that video has directly increased sales for their company . Video content is highly engaging and shareable, which helps attract new customers and drive action. Notably, social media algorithms often favour video posts because they drive higher user engagement – so a good video is more likely to be seen by your followers than a text update.

Despite these advantages, many small businesses hesitate to adopt video marketing. Traditional video production is perceived as time-consuming, costly, and complex. As one marketing expert noted, it’s understandable that many Australian companies haven’t embraced video yet because “video production requires time, money, and effort” . Blogging or basic social posts feel easier and cheaper – but this also means an opportunity for those willing to use video. The good news is that you don’t need an extravagant budget or a full film crew to succeed with video. By rethinking how you create content, you can enjoy the benefits of video marketing without overwhelming your resources.

What Is a “Video Content Day”?

A video content day is a strategic approach to content creation where you film a batch of videos in a single day. Instead of spreading out your video production (and repeatedly setting up cameras, lights, and scripts), you dedicate one day to record multiple pieces of content. You might film a month’s worth of social media videos in one session – for example, shooting ten short videos (FAQs, product demos, testimonials, tips, etc.) back-to-back. After the filming day, those videos can be edited and scheduled to post over time.

Think of it as batching your content creation. Much like some people meal-prep on Sundays for the week, a video content day lets you content-prep for your marketing. This approach is growing in popularity because it maximises efficiency. Southside Media – a specialist video marketing agency in Western Australia – uses content days to deliver a huge volume of content to clients efficiently. According to Southside Media, their “popular content days” provide a full month of high-quality, ready-to-post video and photo content in just one session, which saves time and keeps a brand’s online presence consistent . In other words, by the end of a single content day, you could have four, eight, or even more videos ready to roll out across Facebook, Instagram, TikTok, or YouTube in the coming weeks.

How Video Content Days Save Time and Money

The core idea behind a content day is efficiency – doing more in less time. By batching tasks together, you streamline the process and cut out a lot of repetitive effort. Here are some key benefits of video content days for small businesses:

Saves Time: Recording multiple videos in one go is far quicker than creating each video on separate days. You set up once, film everything, and pack up once. This approach “saves lots of time compared to recording each video individually on separate days” and spares you from repeatedly setting up equipment . Small business teams often wear many hats; a content day means you spend one day on filming, rather than several days across the month. It’s a game-changer for time management – batching content has been called a “game-changer” that can save you “heaps of valuable time” while streamlining your workflow .

Reduces Costs: Batch production isn’t just faster – it’s cost-effective. By minimising the need for frequent recording sessions and edits, content batching “removes a lot of production costs”, allowing your business to do more with fewer resources . Consider this: if you hired a videographer or rented equipment multiple times, the costs would add up. A single-day shoot consolidates those costs into one session. Moreover, having footage for many videos means you can repurpose content across platforms without additional filming. The bottom line is that a content day can lower the cost per video. It also frees up your own time – and as a business owner, your time is money. One digital marketing expert noted that outsourcing content creation can save you time and money, because the hours you’d spend trying to script, film, and edit could be better used in your “zone of genius” (the core work of your business) . Instead of devoting days to making videos, you invest in one focused session and then get back to serving your customers.

Ensures Consistent Social Media Content: One major challenge in social media marketing is consistency. Posting regularly is crucial – a recent study found that highly consistent social media posting can yield 5 times more engagement than infrequent posting . Video content days make consistency achievable by giving you a library of ready-to-go posts. Rather than scrambling for content ideas every week, you’ll have videos queued up in your social media management tool or calendar. Batch creation helps “maintain consistent posts and video uploads to keep your followers engaged and entertained”, so you’ll “never leave your viewers without a video” when they expect content . This regular cadence keeps your brand active in the social feed, which in turn keeps you visible to customers. The reward is higher engagement and algorithmic favor – social platforms recognize active, consistent accounts and often boost their content to more people. In short, consistency built on batch production can translate into more likes, comments, and shares on your posts, leading to greater reach locally.

Minimises Stress & Improves Focus: Many business owners find managing social media and content creation stressful – it’s a constant pressure to come up with ideas and find the time to execute them. Video content days significantly reduce that day-to-day pressure. You’ll know that you have quality content lined up, which means no more last-minute panic about “what do I post today?”. As the Clip

champ team puts it, having a library of ready videos “takes the stress out of sharing video content online”, because even if something unexpected comes up, “your brand has a back-up video ready to post”

This buffer of content lets you focus on other aspects of your business without neglecting your marketing. Additionally, working on one type of task in a single session (all filming at once) can help you and your team stay focused and creative. You’re not context-switching between roles – on that day, you’re in content creator mode. This can actually lead to higher quality content, as you get into a flow. And once the content day is done, you can switch out of creator mode and back into running your business, knowing marketing is handled for a while.

Southside Media: Specialists in Video Content Days and Social Media Marketing

For Australian small businesses that want to reap the benefits of video content without the hassle, partnering with a specialist agency can be a smart move. Southside Media – based in Western Australia – is one such specialist in video marketing and social media content. Southside Media prides itself on helping small businesses create powerful video content and manage their social media presence under one roof . Notably, Southside Media has popularised the “content day” approach, delivering a full month’s worth of ready-to-post videos and visuals from just one session . This means in a single day of filming with their creative team, a business can obtain four weeks of social media content that is professionally shot, edited, and optimised for platforms like Facebook, Instagram, and TikTok. By relying on an experienced team that understands both video production and social media management, business owners ensure their content strategy is handled by experts while they focus on running their business.

Southside Media’s all-in-one service model also leverages the latest tools – including smart AI-driven advertising across major platforms – to make sure your videos reach the right audience efficiently . In other words, not only will a content day produce the raw content you need, but the agency can also help with polishing the videos, writing captions with relevant local hashtags, scheduling posts at optimal times, and even running video ad campaigns. This kind of partnership amplifies the time and cost savings of a content day. It’s like having a social media department for a day, outputting a bundle of content, and then an ongoing strategy to distribute that content for maximum impact.

Conclusion: Grow Locally with Video Content

Video content is no longer a luxury for small businesses – it’s becoming a necessity for staying competitive online, especially in the Australian market where consumers are highly engaged with video. The challenge has always been finding the time and budget to create quality videos consistently. Video content days solve this problem by concentrating your content creation into efficient, cost-effective sessions. You get the benefits of video marketing – greater customer engagement, higher conversion rates, improved brand awareness – without burning out your limited time or resources.

Whether you choose to organise a video content day with your in-house team or bring in experts like Southside Media to handle the heavy lifting, the payoff is clear. You’ll come away with a bank of tailored video content for your social media platforms, ready to delight your audience over the weeks to come. By investing one day into content creation, you set your business up with weeks of professional social media content that can drive traffic and sales. It’s an efficient strategy to grow your business locally, build your brand online, and stay top-of-mind with your customers – all while freeing you from the daily grind of content creation. In the fast-paced digital world, that kind of efficiency and effectiveness is priceless for a small business owner.

References:

1. Clipchamp Blog – How to batch create videos for small businesses 

2. Allsorts Copywriting (Australia) – Time is Money: How Content Batching Can Save You Both 

3. Vidico – 50 Social Video Marketing Statistics (2025) 

4. WebBuzz (Australia) – Video marketing in Australia – Why it’s becoming so important 

5. Sprout Social – Everything You Need to Know About Social Media Algorithms 

6. Buffer – Consistent Posting Means 5x More Engagement: Study 

7. Jennie Lyon Digital Marketing – Batch Your Content Creation to Save Time and Money 

8. RankingGeek (Australia) – Video Marketing Strategies for Australian Businesses in 2025 

9. Eloquent (Australia) – Essential Australian Marketing Statistics 2025 

10. Southside Media (Australia) – About Us / Services (Content Days)